About
This was a side hustle I worked on for about 2 years. I designed and developed the brand, website and social media, as well as chose, purchased and photographed the products to be sold. Also defined the sales and marketing strategy, which encompassed online and in-person channels.
Deliverables
- Brand design (logo, typography, colours, etc.)
- Mobile-friendly Shopify storefront design and development
- Overall marketing strategy (influencer, social, digital, in-person, etc.)
- Organic and paid social media strategy
- Product photography
- E-Commerce packaging and insert design
Role
- Web designer and developer
- Graphic designer
- Marketer
Tools
- Shopify
- Photoshop
- Illustrator
- Later (social media scheduling)
Branding
Logo
Brand Colours
Typography
Influencer Photos
Product Photography
In-Person Assets
Shipping Insert
Consistent Social Feed
Mobile-Friendly Experience
Results
700
Organic instagram followers in 2 months
200
In sales on opening day
1,500
In-person sales in one day